Press release and media pitch
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Press release

FOR IMMEDIATE RELEASE [OR: EMBARGOED UNTIL [DATE AND TIME]]

Contact: [NAME], [ROLE], [PHONE], [EMAIL]

[HEADLINE: WHAT IS HAPPENING, IN 10 WORDS OR FEWER]

[OPTIONAL SUBHEADLINE: ONE LINE OF DETAIL, FOR EXAMPLE THE DATE AND PLACE]

[CITY, STATE], [DATE]: [FIRST PARAGRAPH: WHO, WHAT, WHEN, WHERE AND WHY IN ONE OR TWO SENTENCES. A REPORTER SHOULD BE ABLE TO STOP HERE AND HAVE THE STORY.]

[SECOND PARAGRAPH: WHY IT MATTERS LOCALLY. ONE TRUE FACT OR NUMBER, WITH ITS SOURCE.]

"[QUOTE FROM YOUR SPOKESPERSON: ONE OR TWO SENTENCES THAT SAY WHAT IT MEANS FOR PEOPLE, NOT A LIST OF FACTS]," said [NAME], [ROLE] of [ORGANIZATION NAME].

[THIRD PARAGRAPH: DETAILS. HOW TO TAKE PART, ATTEND OR GET HELP: TIMES, ADDRESS, COST (OR FREE), ACCESSIBILITY, HOW TO REGISTER.]

"[OPTIONAL SECOND QUOTE, FROM A PARTNER, VOLUNTEER OR PERSON SERVED, WITH WRITTEN PERMISSION]," said [NAME], [DESCRIPTION].

[OPTIONAL: PHOTO OPPORTUNITY. WHAT REPORTERS CAN SEE OR FILM, WHEN, AND WHO TO ASK FOR ON ARRIVAL.]

About [ORGANIZATION NAME]

[TWO OR THREE SENTENCES: WHAT YOU DO, WHERE, FOR WHOM, AND SINCE WHEN. YOUR WEBSITE.]

END

Pitch email to a reporter

Subject: [SHORT, SPECIFIC: FOR EXAMPLE, NEW FREE TAX CLINIC OPENS SATURDAY IN EASTSIDE]

Hi [REPORTER FIRST NAME],

I read your [MONTH] story on [THEIR RELATED STORY], and thought this might interest you.

[ONE OR TWO SENTENCES: THE NEWS, WHEN AND WHERE, AND WHY IT MATTERS TO THEIR READERS.]

[ONE SENTENCE ON WHAT YOU CAN OFFER: AN INTERVIEW WITH [NAME], A VISIT, PHOTOS, A PERSON WHO HAS AGREED TO SHARE THEIR STORY.]

The full release is below. I'm happy to help with anything you need at [PHONE].

Thank you,

[NAME]

[ROLE], [ORGANIZATION NAME]

[PHONE] | [EMAIL] | [WEBSITE]