Social media content calendar
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Social media content calendar: [ORGANIZATION NAME], [MONTH AND YEAR]

Channels: [FOR EXAMPLE: FACEBOOK, INSTAGRAM, LOCAL NEIGHBORHOOD SITE]

Theme this month: [THEME]

Planner: [NAME]. Replies and messages this month: [NAME]

Key dates this month

| Date | What's happening | Post needed? |
|---|---|---|
| [DATE] | [EVENT, APPEAL LAUNCH, DEADLINE OR DAY YOU MARK] | [YES / NO] |
| [DATE] | [WHAT] | [YES / NO] |

Weekly mix

| Post type | How often | Example |
|---|---|---|
| Story from a program (with consent) | [ONCE A WEEK] | [EXAMPLE] |
| Thank-you to a volunteer, donor or partner | [ONCE A WEEK] | [EXAMPLE] |
| News, result or useful tip | [ONCE A WEEK] | [EXAMPLE] |
| Ask (give, volunteer, attend) | [NO MORE THAN ONCE A WEEK] | [EXAMPLE] |
| Share from a partner or local group | [AS IT COMES] | [EXAMPLE] |

Post planner

| Date and time | Channel | Post type | Draft text | Image or video | Alt text written | Consent on file | Link | Scheduled | Notes |
|---|---|---|---|---|---|---|---|---|---|
| [DATE, TIME] | [CHANNEL] | [TYPE] | [TEXT] | [FILE NAME] | [YES / NO] | [YES / NO / NOT NEEDED] | [LINK] | [YES / NO] | [NOTES] |
| [DATE, TIME] | [CHANNEL] | [TYPE] | [TEXT] | [FILE NAME] | [YES / NO] | [YES / NO / NOT NEEDED] | [LINK] | [YES / NO] | [NOTES] |
| [DATE, TIME] | [CHANNEL] | [TYPE] | [TEXT] | [FILE NAME] | [YES / NO] | [YES / NO / NOT NEEDED] | [LINK] | [YES / NO] | [NOTES] |
| [DATE, TIME] | [CHANNEL] | [TYPE] | [TEXT] | [FILE NAME] | [YES / NO] | [YES / NO / NOT NEEDED] | [LINK] | [YES / NO] | [NOTES] |

Before each post goes out

- [ ] It has a clear point, in plain words, and works on a phone screen
- [ ] Every image has alt text, and videos have captions
- [ ] We have consent for every person shown or named
- [ ] Nothing supports or opposes a candidate for public office
- [ ] Any sponsor or partner relationship is clear
- [ ] Facts and numbers are checked

Monthly review

Fill this in at the end of the month.

- Posts published: [NUMBER]
- What worked best (most comments, shares, clicks or messages): [POSTS]
- What didn't land: [POSTS]
- New followers, volunteers or donors we can trace to social media: [NUMBERS]
- Questions or complaints that need follow-up: [NOTES]
- Theme and key dates for next month: [NOTES]